Highlights
After just a few months of using WhatsApp, Magnifaïk saw great results. The brand got 6,603 contacts and made €11.30 per person. This shows how well WhatsApp and AI responses worked for Magnifaïk in connecting with customers and driving revenue.
🧑 6,603 contacts
💸 €11.30 per recipient
The brand
Magnifaik, a skincare brand known for its innovative products, decided to connect with customers through WhatsApp. They already had an SMS subscriber list but wanted to try WhatsApp as a new channel.
To start, Magnifaik made sure they had permission from subscribers before moving them to WhatsApp. They used WhatsApp to offer customer service and share exclusive content like skincare tips and product sneak peeks. They kept an eye on engagement and feedback to improve their approach.
The solution: Retain customers with Krispy
Step 1 - Set-up the post-purchase flow
Magnifaïk, set up a post-purchase flow on WhatsApp using Krispy to ensure customers have access to tutorials. The flow directs customers to a tutorials page with instructional videos and allows them to ask questions, which triggers AI responses. This setup aims to provide comprehensive support and enhance the user experience by offering easy access to guidance and assistance.
Within a few minutes, Magnifaïk effortlessly crafted a post-purchase flow in Krispy, requiring no technical expertise. This streamlined process enabled them to engage customers effectively and enhance their user experience without any technical barriers.
Step 2 - Set-up the Winback flow
Magnifaïk has set up a post-purchase flow on WhatsApp using Krispy to win back customers who have used the complexion enhancer. This flow prompts customers to return to the complexion enhancer product page through a call-to-action (CTA) link. Additionally, customers can ask questions, which triggers AI responses, aiming to provide comprehensive support.
In just a few minutes, Magnifaïk seamlessly extended their Klaviyo flow to include a winback component, no technical skills required. This allowed them to effortlessly reconnect with customers, enhancing their experience without any hassle.
What is the Klaviyo <> Krispy integration? How does it work?
The integration between Krispy and Klaviyo provides brands with a seamless transition to continue their flows on WhatsApp. This ensures that customers are more likely to read messages, given WhatsApp's significantly higher open rates of 95% compared to email's average of 20%. It's an effortless way for brands to enhance communication and engagement with their audience across platforms, ensuring messages reach and resonate with customers effectively.
What were the results?
After just a few months of using WhatsApp, Magnifaïk saw great results. The brand got 6,603 contacts and made €11.30 per person. This shows how well WhatsApp and AI responses worked for Magnifaïk in connecting with customers and driving revenue.
🧑 6,603 contacts
💸 €11.30 per recipient
