Highlights
Loewi has leveraged WhatsApp not only to communicate exclusive promotions but also to drive traffic to their physical stores. By utilizing WhatsApp, Loewi creates a direct line of communication with their customers. After a few months Loewi grew their WhatsApp list to 526 contacts and achieved an impressive return of €134.66 per recipient.
🧑 526 contacts
💸 €134.66 per recipient
The brand
Loewi started in 2022 after a startling realization: 1.4 million tons of electronic devices are discarded annually in France, equivalent to 139 Eiffel Towers.
They decided to create Loewi, the first reconditioner of all electric bikes ♻️ ⚡️🚴🏻♂️."
We enable thousands of Europeans to travel ecologically and efficiently.
WhatsApp for exclusive promotions and driving in-store traffic
Exclusive promotions
Loewi leverages Krispy and WhatsApp to keep their VIP customers informed about exclusive discounts. This approach not only enhances customer loyalty but also drives sales and engagement.
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This strategic use of WhatsApp helps Loewi maintain a close relationship with their valued customers, ensuring they are always the first to know about special deals and new product launches.
Drive traffic to your store
Loewi also employs WhatsApp to effectively drive traffic to their physical store. This use case demonstrates how leveraging popular messaging platforms can bridge the gap between online engagement and in-store visits.
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Loewi has also integrated a specifically trained AI using Krispy to handle customer inquiries directly through WhatsApp. The AI provides instant replies, ensuring that customers never have to wait for assistance. This 24/7 availability is crucial for addressing inquiries outside of regular business hours.
What were the results?
Loewi has leveraged WhatsApp not only to communicate exclusive promotions but also to drive traffic to their physical stores. By utilizing WhatsApp, Loewi creates a direct line of communication with their customers. After a few months Loewi grew their WhatsApp list to 526 contacts and achieved an impressive return of €134.66 per recipient.
🧑 526 contacts
💸 €134.66 per recipient
The Revenue Per Recipient
Revenue per recipient is a metric used to measure the average revenue generated from each individual who receives a marketing message or campaign on WhatsApp.
How is the Revenue Per Recipient calculated?
The Revenue Per Recipient is calculated by:
- Total Revenue Generated from WhatsApp Campaigns: The total revenue generated from the WhatsApp campaigns over a specific period.
- Number of Recipients: The total number of recipients who received messages via the WhatsApp campaigns during that same period.
- Revenue Per Recipient: Divided by the total revenue by the number of recipients.
What does €134.66 per recipient means for Loewi?
The €134.66 revenue per recipient on WhatsApp for Loewi indicates a significant return on investment from their WhatsApp marketing efforts. This is considerably higher than for emails, which is around 0.10€ according to Klaviyo benchmarks. Why does Loewi gets such strong results?
- High Average Order Value (AOV) of Bikes at Loewi: Loewi specializes in reconditioned electric bikes, which typically has a higher AOV.
- Personalized and Direct Communication: WhatsApp allows for more personalized and direct communication compared to email.
- Immediate Interaction and Conversion: WhatsApp enables real-time interaction, allowing potential customers to ask questions and receive immediate answers.
