Highlights
🧑 1291 contacts
💸 €33.61 per recipient
The brand
Since its inception in 2018, Ubac has been offering sneakers made of natural and recycled materials.
Ubac then becomes a symbol of a preserved and still wild nature that must be taken care of. It aspires to a feeling of freedom and protection that high mountain landscapes can provide.
The word Ubac designates the side of the mountain least exposed to the sun, and therefore the most preserved from the human footprint.
The problem
Before implementing Krispy, UBAC faced challenges in managing pre-sale customer inquiries. Customers often had questions about product specifications, sizing, and availability, which needed quick responses to convert interest into sales.
Another issue UBAC encountered was the rate of abandoned shopping carts. Traditional recovery strategies relied heavily on email reminders, but these emails had an open rate of just 20%. This meant that a significant portion of potential sales was being lost simply because customers were not engaging with recovery emails.
The solution: WhatsApp support and marketing
Pre-sell questions
UBAC uses AI with Krispy on WhatsApp to answer customer questions before they buy. The AI agent gives fast and accurate responses about products, sizes, and availability. This helps customers make decisions quickly and easily. The screenshot shows how our AI chats with customers, making shopping more straightforward and personal, just like talking to someone in store.
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The abandoned cart
UBAC successfully retrieved abandoned carts using Krispy AI through WhatsApp reminders. They utilized AI within WhatsApp templates to address customer concerns, offering instant support and information during the purchasing process. This approach increased conversion rates and enhanced customer satisfaction significantly.
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When a customer clicks a link in the abandoned cart message on WhatsApp, AI responds in a natural way, having a chat that addresses questions and provides personalized help. This makes customers feel supported and more likely to finish their purchase.
What were the results?
Shortly after adopting Krispy, UBAC experienced notable outcomes growing their contact list to 1,291 individuals and generating €33.61 per contact.
🧑 1291 contacts
💸 €33.61 per recipient
What are the next steps?
Moving forward, UBAC plans to expand its WhatsApp strategy beyond handling customer inquiries. Our next step involves leveraging WhatsApp to send occasional campaigns highlighting special events and promotions directly to our customers.
This proactive approach aims to keep our audience engaged and informed about exclusive offers, new arrivals, and seasonal sales in a timely and personalized manner.
